Digital Trust

As institutions are put to the test by the associated economic and social impact of the Covid-19 pandemic, the largest ever Trust Gap between the mass population and informed public has emerged in The Netherlands.

Edelman Trust Barometer measures trust amongst respondents in 28 markets, including the Netherlands, and investigates societal perceptions and expectations of the four major institutions—government, business, NGOs and media.  They asked my for my thoughts along 4 lines.

1. The infodemic

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