{"id":954,"date":"2008-08-06T09:11:34","date_gmt":"2008-08-06T07:11:34","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2008\/08\/06\/user-generated-advertising\/"},"modified":"2016-06-10T23:41:54","modified_gmt":"2016-06-10T21:41:54","slug":"user-generated-advertising","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2008\/08\/06\/user-generated-advertising\/","title":{"rendered":"MyTube"},"content":{"rendered":"<p>Voor de nieuwsbrief van Sanoma (Crossing) werd mij gevraagd welke 3 filmpjes op Youtube ik zou uitkiezen voor hun rubriek MyTube.<\/p>\n<blockquote><p><em>Als \u00e9\u00e9n ding mij duidelijk is geworden, dan is het dat de toekomst van reclame maken in de handen ligt van de consument.. niet van de reclamebureaus. En het leuke aan Youtube is dat d\u00e1t nu juist de plek is om mooie filmpjes op het gebied van &#8220;user generated advertising&#8221; te ontdekken.<\/em>\n<\/p><\/blockquote>\n<p>Vandaar dat ik 3 filmpjes heb gekozen die laten zien hoe goed het is om consumenten bij je merk te betrekken.<\/p>\n<p><strong>Filmpje 1: Doritos Duct tape<\/strong><br \/>\nDoritos was een van de eerste merken die consumenten opriep om zelf commercials te maken. Dit is niet de winnaar van de Superbowl contest, maar wel een van de leukste vind ik zelf.<\/p>\n<p><iframe loading=\"lazy\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/PMi_Op-uKmw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Filmpje 2:  Mac Beautiful<\/strong><br \/>\nEen ode aan Apple op de muziek van James Blunt. Een idee dat we misschien allemaal wel eens hebben gehad, maar deze dame heeft het in perfectie uitgevoerd.<\/p>\n<p><object width=\"425\" height=\"344\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/zsqi2QHXaFI&#038;hl=en&#038;fs=1\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/zsqi2QHXaFI&#038;hl=en&#038;fs=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" width=\"425\" height=\"344\"><\/embed><\/object><br \/>\n<!--more--><br \/>\n<strong>Filmpje 3: Marktplaats Idols<\/strong> (hoe kan het anders \ud83d\ude42<br \/>\nFinaliste Nikki werd door Gordon al ruim voor de finale de hemel ingeprezen. Dit filmpje speelt daar handig op in en het is zonde dat <a target=\"_blank\" href=\"http:\/\/www.marketing-podcast-nl.com\/2008\/02\/18\/consumer-generated-advertising-marktplaats\/\">Marktplaats<\/a> er niet tijdig van op de hoogte was. Anders had het zeker op zaterdagavond om 20.00u de buis op gekund.<\/p>\n<p><object width=\"425\" height=\"344\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/zYoPM3L1zD8&#038;hl=en&#038;fs=1\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/zYoPM3L1zD8&#038;hl=en&#038;fs=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" width=\"425\" height=\"344\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor de nieuwsbrief van Sanoma (Crossing) werd mij gevraagd welke 3 filmpjes op Youtube ik zou uitkiezen voor hun rubriek MyTube. Als \u00e9\u00e9n ding mij duidelijk is geworden, dan is het dat de toekomst van reclame maken in de handen ligt van de consument.. niet van de reclamebureaus. En het leuke aan Youtube is dat d\u00e1t nu juist de plek is om mooie filmpjes<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/08\/06\/user-generated-advertising\/\">Read More <span class=\"screen-reader-text\">MyTube<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,150],"tags":[189,927,393,215,199],"class_list":["post-954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crossmedia","category-reclame","tag-advertising","tag-doritos","tag-marktplaats","tag-sanoma","tag-youtube","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MyTube - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/08\/06\/user-generated-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MyTube - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Voor de nieuwsbrief van Sanoma (Crossing) werd mij gevraagd welke 3 filmpjes op Youtube ik zou uitkiezen voor hun rubriek MyTube. 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