{"id":922,"date":"2008-05-08T15:21:01","date_gmt":"2008-05-08T13:21:01","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2008\/05\/08\/workshop-social-media-en-pr20\/"},"modified":"2017-12-31T20:56:48","modified_gmt":"2017-12-31T18:56:48","slug":"workshop-social-media-en-pr20","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2008\/05\/08\/workshop-social-media-en-pr20\/","title":{"rendered":"Workshop Social Media en PR2.0"},"content":{"rendered":"<p>Vandaag geef ik een workshop op het Mediapark over de inzet van social media in je communicatiecampagne. Aanwezig zijn medewerkers van <a target=\"_blank\" href=\"http:\/\/www.kosmosuitgevers.nl\/kosmos\/\">Kosmos Uitgevers<\/a>, bekend van de boeken van Jamie Oliver en de &#8220;Wat en hoe&#8221;-taalgidsen.<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/toscani\/2476107880\/\" title=\"Workshop in de zon by Toscani Pics, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2148\/2476107880_1fb13120c8_m.jpg\" width=\"240\" height=\"180\" alt=\"Workshop in de zon\" style=\"float: right; margin-left: 12px;\" \/><\/a>De ochtend wordt door mij ingevuld hoe je met onbetaalde acties onbetaalbare resultaten bereikt.<\/p>\n<p>De middag is voor Ben van der Burg (<a target=\"_blank\" href=\"http:\/\/www.webads.nl\">Webads<\/a>) die uitlegt hoe je je online budget optimaal kunt verdelen over de diversen van online advertising.<\/p>\n<p>Mede dankzij het lekkere weer hebben we besloten om de groepen lekker buiten met een opdracht aan het werk te zetten en zo dadelijk (16.00u) gaan we de resultaten aan elkaar presenteren.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vandaag geef ik een workshop op het Mediapark over de inzet van social media in je communicatiecampagne. Aanwezig zijn medewerkers van Kosmos Uitgevers, bekend van de boeken van Jamie Oliver en de &#8220;Wat en hoe&#8221;-taalgidsen. De ochtend wordt door mij ingevuld hoe je met onbetaalde acties onbetaalbare resultaten bereikt. De middag is voor Ben van der Burg (Webads) die uitlegt hoe je je online<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/05\/08\/workshop-social-media-en-pr20\/\">Read More <span class=\"screen-reader-text\">Workshop Social Media en PR2.0<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,146],"tags":[189,291,334,335,332,333,257,270,258],"class_list":["post-922","post","type-post","status-publish","format-standard","hentry","category-crossmedia","category-workshops","tag-advertising","tag-boeken","tag-jamieoliver","tag-kosmos","tag-pr","tag-pr20","tag-publishers","tag-socialmedia","tag-uitgevers","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop Social Media en PR2.0 - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/05\/08\/workshop-social-media-en-pr20\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop Social Media en PR2.0 - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Vandaag geef ik een workshop op het Mediapark over de inzet van social media in je communicatiecampagne. Aanwezig zijn medewerkers van Kosmos Uitgevers, bekend van de boeken van Jamie Oliver en de &#8220;Wat en hoe&#8221;-taalgidsen. De ochtend wordt door mij ingevuld hoe je met onbetaalde acties onbetaalbare resultaten bereikt. 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