{"id":898,"date":"2008-03-13T21:28:30","date_gmt":"2008-03-13T19:28:30","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2008\/03\/13\/workshop-viral-marketing\/"},"modified":"2016-06-26T17:20:32","modified_gmt":"2016-06-26T15:20:32","slug":"workshop-viral-marketing","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2008\/03\/13\/workshop-viral-marketing\/","title":{"rendered":"Van kijker naar co-producer"},"content":{"rendered":"<p>Door de VARA was ik uitgenodigd om een workshop te geven over &#8220;viral marketing&#8221;.<\/p>\n<p>Nu is wellicht bekend dat ik van mening ben dat <a target=\"_blank\" href=\"http:\/\/www.jimstolze.nl\/weblog\/2006\/10\/20\/marketingpodcastnl-aflevering-4-viral-marketing\/\">viral marketing<\/a> als tool niet bestaat. Dus nam ik de uitdaging graag aan om een discussie te leiden hoe bepaalde content een tweede leven online gaat krijgen.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4dTIfh7TdGWk85\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<p>Met name de <a target=\"_blank\" href=\"http:\/\/www.jimstolze.nl\/weblog\/2008\/03\/05\/streaker-paul-de-leeuw\/\">streaker<\/a> in het programma bij Paul de Leeuw zorgde deze ochtend voor mooie discussie. De content was binnen no time te vinden op de blogs en natuurlijk youtube.<\/p>\n<p>Had de VARA dit moeten tegenhouden? Moeten faciliteren of moeten regisseren?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Door de VARA was ik uitgenodigd om een workshop te geven over &#8220;viral marketing&#8221;. Nu is wellicht bekend dat ik van mening ben dat viral marketing als tool niet bestaat. Dus nam ik de uitdaging graag aan om een discussie te leiden hoe bepaalde content een tweede leven online gaat krijgen. Met name de streaker in het programma bij Paul de Leeuw zorgde deze<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/03\/13\/workshop-viral-marketing\/\">Read More <span class=\"screen-reader-text\">Van kijker naar co-producer<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":4233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,146],"tags":[187,256,747,376,193,374,241,761,375],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crossmedia","category-workshops","tag-co-creation","tag-content","tag-crossmedia","tag-remix","tag-televisie","tag-training","tag-vara","tag-viral","tag-viralmarketing","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van kijker naar co-producer - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/03\/13\/workshop-viral-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van kijker naar co-producer - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Door de VARA was ik uitgenodigd om een workshop te geven over &#8220;viral marketing&#8221;. 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