{"id":889,"date":"2008-02-27T20:59:03","date_gmt":"2008-02-27T18:59:03","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2008\/02\/27\/ted-com-big-questions\/"},"modified":"2008-02-27T20:59:03","modified_gmt":"2008-02-27T18:59:03","slug":"ted-com-big-questions","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/","title":{"rendered":"TED 2008: and what do you do?"},"content":{"rendered":"

Gisteren ben ik aangekomen in de Verenigde Staten om het door mij al eerder geroemde<\/a> TED bij te wonen.<\/p>\n

\"Chat<\/a>Het was een lange reis, maar alleen al gisteravond heeft het helemaal de moeite waard gemaakt. Want hoewel de conferentie pas eigenlijk vandaag begint, heb ik gisteren in het vliegtuig en in het hotel al zulke bijzondere mensen gesproken dat ik bij voorbaat al ge\u00efnspireerd ben.<\/p>\n

TED trekt toch bijzondere mensen aan. Zo had ik gisteren intensieve gesprekken met achtereenvolgens een Science Fiction-schrijver, een Hollywood-producer en een hoge pief bij Microsoft. Stuk voor stuk jongens die op een vernieuwende manier naar de werkelijkheid kijken en die hier samenkomen om die idee\u00ebn te delen.<\/p>\n

Waar ik nog duidelijk aan moet werken is mijn elevator pitch. Na een korte kennismaking is de vraag toch al snel: “And Jim, what do you do?<\/em>”<\/p>\n

Met dank aan Bruce Lee<\/strong>
\nEn nu vind ik die vraag al lastig te beantwoorden in het Nederlands, laat staan in het Engels! Per keer hoor ik mezelf andere dingen zeggen. De \u00e9ne keer vertel ik:<\/p>\n

I am in the art of advertising without advertising<\/em><\/p><\/blockquote>\n

Dit is vrij naar Bruce Lee (fighting without fighting<\/a>), maar het beschrijft goed wat ik met mijn creatief\/interactieve bureau Toscani altijd probeer te bereiken. Namelijk dat onze klanten wel op het advies en creativiteit van een reclamebureau kunnen rekenen, maar dat dat niet per definitie resulteert in traditionele uitingen als 1\/1 advertenties in een dagblad of een aantal tv-commercials rond het 8 uur-journaal.
\n
\nMet Toscani proberen we toch altijd verder te kijken en oplossingen aan te dragen waarmee consument(en) en merk meer met elkaar in dialoog treden, en niet dat het slechts gaat om het zenden van een boodschap.<\/p>\n

Met dank aan LinkedIn<\/strong>
\nEen andere (kortere) pitch is door te verwijzen naar mijn LinkedIn-profiel. Daar staat namelijk “blogger speaker entrepreneur<\/em>“. Een korte verwijzing naar mijn Podcast, naar Dutchcowboys.nl en Emerce en men weet wel ongeveer wat ik doe.<\/p>\n

Maar toch is dat nog maar de helft van van mijn pitch. Toch maar eens gaan nadenken hoe ik die andere helft erook in krijg (voor het einde van TED).<\/p>\n

En nu snel mijn tas inpakken, want het programma<\/a> gaat zo beginnen!<\/p>\n","protected":false},"excerpt":{"rendered":"

Gisteren ben ik aangekomen in de Verenigde Staten om het door mij al eerder geroemde TED bij te wonen. Het was een lange reis, maar alleen al gisteravond heeft het helemaal de moeite waard gemaakt. Want hoewel de conferentie pas eigenlijk vandaag begint, heb ik gisteren in het vliegtuig en in het hotel al zulke bijzondere mensen gesproken dat ik bij voorbaat al ge\u00efnspireerd<\/p>\n

Read More TED 2008: and what do you do?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,158],"tags":[],"class_list":["post-889","post","type-post","status-publish","format-standard","hentry","category-events","category-tedcom","thumb-large"],"yoast_head":"\nTED 2008: and what do you do? - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TED 2008: and what do you do? - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Gisteren ben ik aangekomen in de Verenigde Staten om het door mij al eerder geroemde TED bij te wonen. Het was een lange reis, maar alleen al gisteravond heeft het helemaal de moeite waard gemaakt. Want hoewel de conferentie pas eigenlijk vandaag begint, heb ik gisteren in het vliegtuig en in het hotel al zulke bijzondere mensen gesproken dat ik bij voorbaat al ge\u00efnspireerdRead More TED 2008: and what do you do?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"Jim Stolze\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-27T18:59:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/farm4.static.flickr.com\/3296\/2296678258_d9ba68bae9_m.jpg\" \/>\n<meta name=\"author\" content=\"jimstolze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@jimstolze\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"jimstolze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/\"},\"author\":{\"name\":\"jimstolze\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\"},\"headline\":\"TED 2008: and what do you do?\",\"datePublished\":\"2008-02-27T18:59:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/\"},\"wordCount\":373,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/farm4.static.flickr.com\\\/3296\\\/2296678258_d9ba68bae9_m.jpg\",\"articleSection\":[\"events\",\"ted.com\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/\",\"name\":\"TED 2008: and what do you do? - Jim Stolze\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/farm4.static.flickr.com\\\/3296\\\/2296678258_d9ba68bae9_m.jpg\",\"datePublished\":\"2008-02-27T18:59:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/#primaryimage\",\"url\":\"http:\\\/\\\/farm4.static.flickr.com\\\/3296\\\/2296678258_d9ba68bae9_m.jpg\",\"contentUrl\":\"http:\\\/\\\/farm4.static.flickr.com\\\/3296\\\/2296678258_d9ba68bae9_m.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/27\\\/ted-com-big-questions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TED 2008: and what do you do?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#website\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/\",\"name\":\"Jim Stolze\",\"description\":\"Tech Entrepreneur\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\",\"name\":\"Jim Stolze\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/jim400.jpeg\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/jim400.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/jim400.jpeg\",\"width\":400,\"height\":400,\"caption\":\"Jim Stolze\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/jim400.jpeg\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jimstolze\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/jimstolze\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\",\"name\":\"jimstolze\",\"description\":\"Are you experienced?\",\"sameAs\":[\"http:\\\/\\\/twitter.com\\\/jimstolze\"],\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/author\\\/jimstolze\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TED 2008: and what do you do? - Jim Stolze","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/","og_locale":"nl_NL","og_type":"article","og_title":"TED 2008: and what do you do? - Jim Stolze","og_description":"Gisteren ben ik aangekomen in de Verenigde Staten om het door mij al eerder geroemde TED bij te wonen. Het was een lange reis, maar alleen al gisteravond heeft het helemaal de moeite waard gemaakt. Want hoewel de conferentie pas eigenlijk vandaag begint, heb ik gisteren in het vliegtuig en in het hotel al zulke bijzondere mensen gesproken dat ik bij voorbaat al ge\u00efnspireerdRead More TED 2008: and what do you do?","og_url":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/","og_site_name":"Jim Stolze","article_published_time":"2008-02-27T18:59:03+00:00","og_image":[{"url":"http:\/\/farm4.static.flickr.com\/3296\/2296678258_d9ba68bae9_m.jpg","type":"","width":"","height":""}],"author":"jimstolze","twitter_card":"summary_large_image","twitter_site":"@jimstolze","twitter_misc":{"Geschreven door":"jimstolze","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/#article","isPartOf":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/"},"author":{"name":"jimstolze","@id":"https:\/\/www.jimstolze.nl\/weblog\/#\/schema\/person\/b617fc4807beb42c03f2979c0dabd665"},"headline":"TED 2008: and what do you do?","datePublished":"2008-02-27T18:59:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/"},"wordCount":373,"commentCount":2,"publisher":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/#\/schema\/person\/8b6c679556a5d2732b241ad2c9d43012"},"image":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/#primaryimage"},"thumbnailUrl":"http:\/\/farm4.static.flickr.com\/3296\/2296678258_d9ba68bae9_m.jpg","articleSection":["events","ted.com"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/","url":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/","name":"TED 2008: and what do you do? - Jim Stolze","isPartOf":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/#primaryimage"},"image":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/#primaryimage"},"thumbnailUrl":"http:\/\/farm4.static.flickr.com\/3296\/2296678258_d9ba68bae9_m.jpg","datePublished":"2008-02-27T18:59:03+00:00","breadcrumb":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/#primaryimage","url":"http:\/\/farm4.static.flickr.com\/3296\/2296678258_d9ba68bae9_m.jpg","contentUrl":"http:\/\/farm4.static.flickr.com\/3296\/2296678258_d9ba68bae9_m.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/27\/ted-com-big-questions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jimstolze.nl\/weblog\/"},{"@type":"ListItem","position":2,"name":"TED 2008: and what do you do?"}]},{"@type":"WebSite","@id":"https:\/\/www.jimstolze.nl\/weblog\/#website","url":"https:\/\/www.jimstolze.nl\/weblog\/","name":"Jim Stolze","description":"Tech Entrepreneur","publisher":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/#\/schema\/person\/8b6c679556a5d2732b241ad2c9d43012"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jimstolze.nl\/weblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":["Person","Organization"],"@id":"https:\/\/www.jimstolze.nl\/weblog\/#\/schema\/person\/8b6c679556a5d2732b241ad2c9d43012","name":"Jim Stolze","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.jimstolze.nl\/weblog\/wp-content\/uploads\/2020\/12\/jim400.jpeg","url":"https:\/\/www.jimstolze.nl\/weblog\/wp-content\/uploads\/2020\/12\/jim400.jpeg","contentUrl":"https:\/\/www.jimstolze.nl\/weblog\/wp-content\/uploads\/2020\/12\/jim400.jpeg","width":400,"height":400,"caption":"Jim Stolze"},"logo":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/wp-content\/uploads\/2020\/12\/jim400.jpeg"},"sameAs":["https:\/\/www.linkedin.com\/in\/jimstolze\/","https:\/\/x.com\/https:\/\/twitter.com\/jimstolze"]},{"@type":"Person","@id":"https:\/\/www.jimstolze.nl\/weblog\/#\/schema\/person\/b617fc4807beb42c03f2979c0dabd665","name":"jimstolze","description":"Are you experienced?","sameAs":["http:\/\/twitter.com\/jimstolze"],"url":"https:\/\/www.jimstolze.nl\/weblog\/author\/jimstolze\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/posts\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/comments?post=889"}],"version-history":[{"count":0,"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/posts\/889\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/media?parent=889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/categories?post=889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jimstolze.nl\/weblog\/wp-json\/wp\/v2\/tags?post=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}