{"id":887,"date":"2008-02-18T10:38:30","date_gmt":"2008-02-18T08:38:30","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2008\/02\/18\/consumer-generated-advertising-marktplaats\/"},"modified":"2008-10-27T15:19:13","modified_gmt":"2008-10-27T13:19:13","slug":"consumer-generated-advertising-marktplaats","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/18\/consumer-generated-advertising-marktplaats\/","title":{"rendered":"De reclame die Marktplaats eigenlijk had moeten maken"},"content":{"rendered":"<p>Marktplaats probeerde vorig jaar een serie <a target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=HJ7p6coORt0\">tv-commercials<\/a> om hun nieuwe slogan &#8220;Gemaakt voor elkaar&#8221; kracht bij te zetten. Het reclamebureau had flink zijn best gedaan en het resultaat was smaakvol gefilmde mensen die overal op straat mogelijke verkoopobjecten tegenkwamen.<\/p>\n<p>Afgelopen zaterdag was er om primetime echter een onbetaalde product-placement van Marktplaats op de televisie en ik kon het niet laten om hier een <i>consumer generated commercial<\/i> van te maken.<\/p>\n<p><code><object width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/zYoPM3L1zD8&#038;rel=1\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/zYoPM3L1zD8&#038;rel=1\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"355\"><\/embed><\/object><\/code><!--more--><br \/>\nIn Nederland heb ik nog niet zoveel voorbeelden gezien van door consumenten gegenereerde reclame, maar internationaal gezien staat mij de <a target=\"_blank\" href=\"http:\/\/www.frank-ly.nl\/waarom-nog-een-reclamebureau-inhuren-als-fans-het-ook-kunnen\">Nike<\/a>-commercial van Joseph Jaffe nog vers op het netvlies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marktplaats probeerde vorig jaar een serie tv-commercials om hun nieuwe slogan &#8220;Gemaakt voor elkaar&#8221; kracht bij te zetten. Het reclamebureau had flink zijn best gedaan en het resultaat was smaakvol gefilmde mensen die overal op straat mogelijke verkoopobjecten tegenkwamen. Afgelopen zaterdag was er om primetime echter een onbetaalde product-placement van Marktplaats op de televisie en ik kon het niet laten om hier een consumer<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/18\/consumer-generated-advertising-marktplaats\/\">Read More <span class=\"screen-reader-text\">De reclame die Marktplaats eigenlijk had moeten maken<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,150],"tags":[395,394,393,749,761,199],"class_list":["post-887","post","type-post","status-publish","format-standard","hentry","category-buzz","category-reclame","tag-gordon","tag-idols","tag-marktplaats","tag-reclame","tag-viral","tag-youtube","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De reclame die Marktplaats eigenlijk had moeten maken - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/18\/consumer-generated-advertising-marktplaats\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De reclame die Marktplaats eigenlijk had moeten maken - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Marktplaats probeerde vorig jaar een serie tv-commercials om hun nieuwe slogan &#8220;Gemaakt voor elkaar&#8221; kracht bij te zetten. Het reclamebureau had flink zijn best gedaan en het resultaat was smaakvol gefilmde mensen die overal op straat mogelijke verkoopobjecten tegenkwamen. Afgelopen zaterdag was er om primetime echter een onbetaalde product-placement van Marktplaats op de televisie en ik kon het niet laten om hier een consumerRead More De reclame die Marktplaats eigenlijk had moeten maken\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimstolze.nl\/weblog\/2008\/02\/18\/consumer-generated-advertising-marktplaats\/\" \/>\n<meta property=\"og:site_name\" content=\"Jim Stolze\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-18T08:38:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-10-27T13:19:13+00:00\" \/>\n<meta name=\"author\" content=\"jimstolze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@jimstolze\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"jimstolze\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/18\\\/consumer-generated-advertising-marktplaats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/18\\\/consumer-generated-advertising-marktplaats\\\/\"},\"author\":{\"name\":\"jimstolze\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\"},\"headline\":\"De reclame die Marktplaats eigenlijk had moeten maken\",\"datePublished\":\"2008-02-18T08:38:30+00:00\",\"dateModified\":\"2008-10-27T13:19:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/18\\\/consumer-generated-advertising-marktplaats\\\/\"},\"wordCount\":106,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"keywords\":[\"gordon\",\"idols\",\"marktplaats\",\"reclame\",\"viral\",\"youtube\"],\"articleSection\":[\"buzz\",\"reclame\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/18\\\/consumer-generated-advertising-marktplaats\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/18\\\/consumer-generated-advertising-marktplaats\\\/\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2008\\\/02\\\/18\\\/consumer-generated-advertising-marktplaats\\\/\",\"name\":\"De reclame die Marktplaats eigenlijk had moeten maken - 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