{"id":868,"date":"2007-12-18T16:27:06","date_gmt":"2007-12-18T14:27:06","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2007\/12\/18\/marketing-eindejaars-lijstje\/"},"modified":"2008-10-27T15:45:26","modified_gmt":"2008-10-27T13:45:26","slug":"marketing-eindejaars-lijstje","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2007\/12\/18\/marketing-eindejaars-lijstje\/","title":{"rendered":"Terugblik op 2007"},"content":{"rendered":"

het aanzien vanJa, ja… het is weer december. Tijd voor de lijstjes. Ook ik heb eens teruggekeken op 2007 en een kleine selectie van opvallende marketing acties aangestipt.<\/p>\n

Luister naar de column voor mijn Top4, met daarin twee traditionele bedrijven die social media inzetten om hun merk wat op te poetsen, \u00e9\u00e9n stokpaardje en een verrassing op het einde.<\/p>\n

    \n
  1. CNN die haar merk oppoetste dankzij Youtube<\/a><\/li>\n
  2. KPN die eigenlijk Neerlands Icoon-merk wilde worden, maar vanaf nu vast zit aan Jisketfet-marketing met “Goeiemoggel<\/a>“<\/li>\n
  3. Twitter, tja. Moet ik daar nog niets over schrijven<\/a>?<\/li>\n
  4. En op nummer 1… de lancering van de iPhone<\/a>. Hoe evil ik hun beleid vorige week dan ook heb genoemd!<\/li>\n<\/ol>\n

    ..<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ja, ja… het is weer december. Tijd voor de lijstjes. Ook ik heb eens teruggekeken op 2007 en een kleine selectie van opvallende marketing acties aangestipt. Luister naar de column voor mijn Top4, met daarin twee traditionele bedrijven die social media inzetten om hun merk wat op te poetsen, \u00e9\u00e9n stokpaardje en een verrassing op het einde. CNN die haar merk oppoetste dankzij Youtube<\/p>\n

    Read More Terugblik op 2007<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144,151],"tags":[422,424,232,423,421,751,196],"class_list":["post-868","post","type-post","status-publish","format-standard","hentry","category-shows","category-trends","tag-422","tag-goeiemoggel","tag-iphone","tag-kpn","tag-terugblik","tag-trends","tag-twitter","thumb-large"],"yoast_head":"\nTerugblik op 2007 - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2007\/12\/18\/marketing-eindejaars-lijstje\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Terugblik op 2007 - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Ja, ja… het is weer december. Tijd voor de lijstjes. Ook ik heb eens teruggekeken op 2007 en een kleine selectie van opvallende marketing acties aangestipt. Luister naar de column voor mijn Top4, met daarin twee traditionele bedrijven die social media inzetten om hun merk wat op te poetsen, \u00e9\u00e9n stokpaardje en een verrassing op het einde. 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