{"id":867,"date":"2007-12-13T18:17:26","date_gmt":"2007-12-13T16:17:26","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2007\/12\/13\/in-game-advertising\/"},"modified":"2016-06-11T23:22:42","modified_gmt":"2016-06-11T21:22:42","slug":"in-game-advertising","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2007\/12\/13\/in-game-advertising\/","title":{"rendered":"Gamevertising: laat niet met je spelen"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2192\/2103630431_ab9acc7da6_m.jpg\" alt=\"De Rode Hoed\" style=\"float: right; margin-left: 12px\"\/>Afgelopen dinsdag was ik dagvoorzitter tijdens een congres over <a target=\"_blank\"  href=\"http:\/\/www.emerce.nl\/update.jsp?rubriek=1125126&#038;id=1896931\">gamevertising<\/a>.<\/p>\n<p>In de Rode Hoed had de organisatie van <a target=\"_blank\"  href=\"http:\/\/www.emerce.nl\/\">Emerce<\/a> een aantal deskundigen uitgenodigd die spraken over de sociaal economische aspecten van gaming, de (on)mogelijkheden van in-game advertising en de diverse kansen die deze nieuwe industrie biedt.<\/p>\n<p>Wist u bijvoorbeeld dat de <a target=\"_blank\"  href=\"http:\/\/www.webwereld.nl\/articles\/48787\/nederlandse-gamesindustrie-groter-dan-filmbranche.html\">game-industrie<\/a> inmiddels groter is dan de film-industrie?<\/p>\n<p><img src='http:\/\/www.jimstolze.nl\/weblog\/wp-content\/uploads\/2007\/12\/gamevertising.jpg' alt='massive' \/><\/p>\n<p>In mijn column geef ik een aantal voorbeelden van <a target=\"_blank\"  href=\"http:\/\/www.z24.nl\/bedrijven\/it_telecom\/article47190.ece\/Deze_game_komt_uit_Nederland.html\">gamevertising<\/a> in relatie tot branding en leg en passant uit waarom dit woord zeker in de Dikke VanDale zou moeten staan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afgelopen dinsdag was ik dagvoorzitter tijdens een congres over gamevertising. In de Rode Hoed had de organisatie van Emerce een aantal deskundigen uitgenodigd die spraken over de sociaal economische aspecten van gaming, de (on)mogelijkheden van in-game advertising en de diverse kansen die deze nieuwe industrie biedt. Wist u bijvoorbeeld dat de game-industrie inmiddels groter is dan de film-industrie? In mijn column geef ik een<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2007\/12\/13\/in-game-advertising\/\">Read More <span class=\"screen-reader-text\">Gamevertising: laat niet met je spelen<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,144],"tags":[189,186,183,251,188,425,200,426],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crossmedia","category-shows","tag-advertising","tag-bnr","tag-column","tag-dagvoorzitter","tag-emerce","tag-gamevertising","tag-microsoft","tag-update","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamevertising: laat niet met je spelen - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2007\/12\/13\/in-game-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamevertising: laat niet met je spelen - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Afgelopen dinsdag was ik dagvoorzitter tijdens een congres over gamevertising. In de Rode Hoed had de organisatie van Emerce een aantal deskundigen uitgenodigd die spraken over de sociaal economische aspecten van gaming, de (on)mogelijkheden van in-game advertising en de diverse kansen die deze nieuwe industrie biedt. Wist u bijvoorbeeld dat de game-industrie inmiddels groter is dan de film-industrie? 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