{"id":866,"date":"2007-12-07T12:49:05","date_gmt":"2007-12-07T10:49:05","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2007\/12\/07\/crossmedia-de-grote-oversteek\/"},"modified":"2016-06-28T10:52:34","modified_gmt":"2016-06-28T08:52:34","slug":"crossmedia-de-grote-oversteek","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2007\/12\/07\/crossmedia-de-grote-oversteek\/","title":{"rendered":"Crossmedia: de grote oversteek"},"content":{"rendered":"<p>Crossmedia is misschien wel de term die in 2007 de meeste keren verkeerd is gebruikt. <a href=\"http:\/\/www.jimstolze.nl\/weblog\/2010\/04\/17\/het-uitgevers-dilemma\/\">Uitgevers<\/a> proberen met die term vaak het proces te beschrijven dat zij hun content op meerdere manieren publiceren. Maar die vorm van digitaal publiceren is eigenlijk multimedia: \u00e9\u00e9n boodschap over verschillende kanalen.<\/p>\n<p>Maar crossmedia betekent dat je per keer, per boodschap de juiste keuzes maakt en niet bang bent om over te steken. Het zit hem dan in de synergie tussen media in plaats van het verplicht zijn ze allemaal te benutten.<\/p>\n<p>Freek de Jonge die op zijn laatste CD schrijft <em>&#8220;Dit is waarschijnlijk de laatste CD die ik maak, mijn volgende werken kunt u voortaan via iTunes tot u nemen.&#8221;<\/em><\/p>\n<p><code><a href=\"http:\/\/www.flickr.com\/photos\/toscani\/2100692372\/\" title=\"Freek voortaan via iTunes by Toscani Pics, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2066\/2100692372_5947caff90.jpg\" width=\"494\" height=\"500\" alt=\"Freek voortaan via iTunes\" \/><\/a><\/code><\/p>\n<p>Dat is lef, dat is oversteken. Dat is crossmedia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crossmedia is misschien wel de term die in 2007 de meeste keren verkeerd is gebruikt. Uitgevers proberen met die term vaak het proces te beschrijven dat zij hun content op meerdere manieren publiceren. Maar die vorm van digitaal publiceren is eigenlijk multimedia: \u00e9\u00e9n boodschap over verschillende kanalen. Maar crossmedia betekent dat je per keer, per boodschap de juiste keuzes maakt en niet bang bent<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2007\/12\/07\/crossmedia-de-grote-oversteek\/\">Read More <span class=\"screen-reader-text\">Crossmedia: de grote oversteek<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":4301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,147],"tags":[428,747,427,175,745],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crossmedia","category-muziek","tag-cd","tag-crossmedia","tag-freek","tag-itunes","tag-muziek","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crossmedia: de grote oversteek - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2007\/12\/07\/crossmedia-de-grote-oversteek\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crossmedia: de grote oversteek - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Crossmedia is misschien wel de term die in 2007 de meeste keren verkeerd is gebruikt. 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