{"id":823,"date":"2007-01-24T22:58:29","date_gmt":"2007-01-25T05:58:29","guid":{"rendered":"http:\/\/www.marketing-podcast-nl.com\/2007\/01\/24\/nikes-commercial-mashup\/"},"modified":"2007-01-24T22:58:29","modified_gmt":"2007-01-25T05:58:29","slug":"nikes-commercial-mashup","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2007\/01\/24\/nikes-commercial-mashup\/","title":{"rendered":"Nike&#8217;s commercial mashup"},"content":{"rendered":"<p>In de vorige podcast praatte ik je bij over <a target=\"_blank\" href=\"http:\/\/www.marketing-podcast-nl.com\/2007\/01\/19\/aflevering-8-open-source-marketing\/\">Open Source Marketing<\/a> en gaf ik een aantal voorbeelden van bedrijven die niet bang waren om hun merk uit handen te geven aan hun gebruikers.<\/p>\n<p>Op dat moment was Dove&#8217;s Creamoil het actuele voorbeeld, maar ik las op de site van <a target=\"_blank\" href=\"http:\/\/www.emerce.nl\/nieuws.jsp?id=1844285\">Emerce<\/a> dat nu ook Nike zijn gebruikers oproept om mee te werken aan de nieuwe televisie commercial.<\/p>\n<p>Het gaat niet om het maken van een tv-spot vanuit het niets, maar om het monteren van bestaand materiaal. Daartoe stelt Nike op de website <a target=\"_blank\" href=\"http:\/\/www.nikemashup.com\/\">NikeMashup<\/a> beeld- en geluidsmateriaal beschikbaar ter promotie van een nieuwe gymschoenenlijn, de Air Force 25.<\/p>\n<p><object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/2KLc9NeHq6o\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/2KLc9NeHq6o\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"350\"><\/embed><\/object><\/p>\n<p>De gebruiker kan uit honderden korte clips en een aantal soundtracks een selectie maken en deze naar een tijdlijn slepen. Een clip duurt maximaal zestig seconden en eindigt altijd met de slogan van de campagne \u2018The Second Coming&#8217; en het Nike-logo.<\/p>\n<p>Mijn advies? Just try it \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de vorige podcast praatte ik je bij over Open Source Marketing en gaf ik een aantal voorbeelden van bedrijven die niet bang waren om hun merk uit handen te geven aan hun gebruikers. Op dat moment was Dove&#8217;s Creamoil het actuele voorbeeld, maar ik las op de site van Emerce dat nu ook Nike zijn gebruikers oproept om mee te werken aan de<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2007\/01\/24\/nikes-commercial-mashup\/\">Read More <span class=\"screen-reader-text\">Nike&#8217;s commercial mashup<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,150],"tags":[171,172,173],"class_list":["post-823","post","type-post","status-publish","format-standard","hentry","category-buzz","category-reclame","tag-commercial","tag-mashup","tag-nike","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike&#8217;s commercial mashup - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2007\/01\/24\/nikes-commercial-mashup\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike&#8217;s commercial mashup - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"In de vorige podcast praatte ik je bij over Open Source Marketing en gaf ik een aantal voorbeelden van bedrijven die niet bang waren om hun merk uit handen te geven aan hun gebruikers. Op dat moment was Dove&#8217;s Creamoil het actuele voorbeeld, maar ik las op de site van Emerce dat nu ook Nike zijn gebruikers oproept om mee te werken aan deRead More Nike&#8217;s commercial mashup\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimstolze.nl\/weblog\/2007\/01\/24\/nikes-commercial-mashup\/\" \/>\n<meta property=\"og:site_name\" content=\"Jim Stolze\" \/>\n<meta property=\"article:published_time\" content=\"2007-01-25T05:58:29+00:00\" \/>\n<meta name=\"author\" content=\"jimstolze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@jimstolze\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"jimstolze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2007\\\/01\\\/24\\\/nikes-commercial-mashup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2007\\\/01\\\/24\\\/nikes-commercial-mashup\\\/\"},\"author\":{\"name\":\"jimstolze\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\"},\"headline\":\"Nike&#8217;s commercial mashup\",\"datePublished\":\"2007-01-25T05:58:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2007\\\/01\\\/24\\\/nikes-commercial-mashup\\\/\"},\"wordCount\":158,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"keywords\":[\"commercial\",\"mashup\",\"nike\"],\"articleSection\":[\"buzz\",\"reclame\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2007\\\/01\\\/24\\\/nikes-commercial-mashup\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2007\\\/01\\\/24\\\/nikes-commercial-mashup\\\/\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2007\\\/01\\\/24\\\/nikes-commercial-mashup\\\/\",\"name\":\"Nike&#8217;s commercial mashup - 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