{"id":5245,"date":"2011-10-05T21:56:17","date_gmt":"2011-10-05T19:56:17","guid":{"rendered":"http:\/\/www.jimstolze.nl\/weblog\/?p=5245"},"modified":"2018-03-30T22:03:43","modified_gmt":"2018-03-30T20:03:43","slug":"sosyal-medya-bedava-reklam-alani-degil","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/","title":{"rendered":"Sosyal medya bedava reklam alan\u0131 de\u011fil"},"content":{"rendered":"

\u015eirketler sosyal medya yat\u0131r\u0131mlar\u0131n\u0131 avantaja d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in en iyi yollar\u0131 ar\u0131yor. Sosyal medyan\u0131n \u00f6nde gelen isimleri kendi tecr\u00fcbelerini aktar\u0131yor.<\/p>\n

Zirvenin d\u00fcn \u00f6\u011fleden sonraki konferanslar\u0131ndan biri olan \u2018S\u0131n\u0131rlar\u0131 kald\u0131ran sosyal medya\u2019, TEDx Amsterdam Kurucusu ve The Founder Institute ba\u015f Dikkat Y\u00f6neticisi Jim Stolze\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131n ard\u0131ndan \u2018Sosyal medyada varolma ve yeni i\u015f modelleri\u2019 adl\u0131 bir panelle devam etti. \u201c\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn gelecekteki ba\u015far\u0131s\u0131 ona verdi\u011finiz \u2018dikkat\u2019le ilgilidir\u201d diyen Stolze, konu\u015fmas\u0131nda sosyal medyada ba\u015far\u0131ya ula\u015fmay\u0131 \u2018dikkat\u2019 s\u00f6zc\u00fc\u011f\u00fc \u00e7er\u00e7evesinde de\u011ferlendirdi.
\n<\/p>\n

Varolan m\u00fc\u015fteriye yat\u0131r\u0131m yapman\u0131n yeni m\u00fc\u015fteri kazanman\u0131n da yolunu a\u00e7t\u0131\u011f\u0131n\u0131n \u00fczerinde duran Stolze, \u201cSosyal platformlar art\u0131k \u00e7ok kalabal\u0131k. Elinizdeki m\u00fc\u015fteriyi mutulu ederseniz, onlar\u0131n size yeni m\u00fc\u015fterileri kazand\u0131rma olas\u0131l\u0131\u011f\u0131 \u00e7ok y\u00fckselir. Bu da m\u00fc\u015fteriye yap\u0131lan iyi bir yat\u0131r\u0131md\u0131r\u201d dedi.<\/p>\n

Warner Bros.\u2019un Harry Potter Theme Park\u2019\u0131n reklam\u0131n\u0131 yapmak i\u00e7in TV ve gazetelere reklam vermek yerine, sosyal medyaya hakim 7 ki\u015fiyi se\u00e7erek onlara ayr\u0131cal\u0131klar tan\u0131d\u0131\u011f\u0131n\u0131, bunun da milyonlarca ki\u015fiden olu\u015fan hedef kitleyi potansiyel birer m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n

Stolze\u2019nin konu\u015fmas\u0131n\u0131n ard\u0131ndan ba\u015flayan paneldeyse sosyal d\u00fcnyan\u0131n etkili isimleri bir araya geldi. ICT Summit Eurasia \u2013 Bili\u015fim Zirvesi \u201911 \u0130\u00e7erik Y\u00f6neticisi Doruktan T\u00fcrker\u2019in ba\u015fkanl\u0131\u011f\u0131nda d\u00fczenlenen panelde ilk s\u00f6z alan Dijitolog Topluluk Lideri Mehmet \u00c7elikol sosyal payla\u015f\u0131m siteleri ve bloglar\u0131n her birinin sosyal medyay\u0131 olu\u015fturan unsurlar oldu\u011funa dikkat \u00e7ekti ve \u201cHepimiz birer medya mensubuyuz\u201d dedi. \u00c7elikol, Dijitolog\u2019un, \u00f6zg\u00fcn bir i\u00e7eri\u011fin T\u00fcrk\u00e7e olarak olu\u015fturulmas\u0131 sayesinde ba\u015far\u0131ya ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi ve topluluk olarak bir \u015feyi ilk duyurma de\u011fil, derinlemesine bir haber haline getirme hadeflerinin oldu\u011funu vurgulad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u015eirketler sosyal medya yat\u0131r\u0131mlar\u0131n\u0131 avantaja d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in en iyi yollar\u0131 ar\u0131yor. Sosyal medyan\u0131n \u00f6nde gelen isimleri kendi tecr\u00fcbelerini aktar\u0131yor. Zirvenin d\u00fcn \u00f6\u011fleden sonraki konferanslar\u0131ndan biri olan \u2018S\u0131n\u0131rlar\u0131 kald\u0131ran sosyal medya\u2019, TEDx Amsterdam Kurucusu ve The Founder Institute ba\u015f Dikkat Y\u00f6neticisi Jim Stolze\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131n ard\u0131ndan \u2018Sosyal medyada varolma ve yeni i\u015f modelleri\u2019 adl\u0131 bir panelle devam etti. \u201c\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn gelecekteki ba\u015far\u0131s\u0131 ona verdi\u011finiz \u2018dikkat\u2019le<\/p>\n

Read More Sosyal medya bedava reklam alan\u0131 de\u011fil<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[189,1009,949],"class_list":["post-5245","post","type-post","status-publish","format-standard","hentry","category-turkish","tag-advertising","tag-istanbul","tag-social-media","thumb-large"],"yoast_head":"\nSosyal medya bedava reklam alan\u0131 de\u011fil - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal medya bedava reklam alan\u0131 de\u011fil - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"\u015eirketler sosyal medya yat\u0131r\u0131mlar\u0131n\u0131 avantaja d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in en iyi yollar\u0131 ar\u0131yor. Sosyal medyan\u0131n \u00f6nde gelen isimleri kendi tecr\u00fcbelerini aktar\u0131yor. Zirvenin d\u00fcn \u00f6\u011fleden sonraki konferanslar\u0131ndan biri olan \u2018S\u0131n\u0131rlar\u0131 kald\u0131ran sosyal medya\u2019, TEDx Amsterdam Kurucusu ve The Founder Institute ba\u015f Dikkat Y\u00f6neticisi Jim Stolze\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131n ard\u0131ndan \u2018Sosyal medyada varolma ve yeni i\u015f modelleri\u2019 adl\u0131 bir panelle devam etti. \u201c\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn gelecekteki ba\u015far\u0131s\u0131 ona verdi\u011finiz \u2018dikkat\u2019leRead More Sosyal medya bedava reklam alan\u0131 de\u011fil\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/\" \/>\n<meta property=\"og:site_name\" content=\"Jim Stolze\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-05T19:56:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-30T20:03:43+00:00\" \/>\n<meta name=\"author\" content=\"jimstolze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@jimstolze\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"jimstolze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/10\\\/05\\\/sosyal-medya-bedava-reklam-alani-degil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/10\\\/05\\\/sosyal-medya-bedava-reklam-alani-degil\\\/\"},\"author\":{\"name\":\"jimstolze\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\"},\"headline\":\"Sosyal medya bedava reklam alan\u0131 de\u011fil\",\"datePublished\":\"2011-10-05T19:56:17+00:00\",\"dateModified\":\"2018-03-30T20:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/10\\\/05\\\/sosyal-medya-bedava-reklam-alani-degil\\\/\"},\"wordCount\":348,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"keywords\":[\"advertising\",\"istanbul\",\"social media\"],\"articleSection\":[\"turkish\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/10\\\/05\\\/sosyal-medya-bedava-reklam-alani-degil\\\/\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/10\\\/05\\\/sosyal-medya-bedava-reklam-alani-degil\\\/\",\"name\":\"Sosyal medya bedava reklam alan\u0131 de\u011fil - 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Sosyal medyan\u0131n \u00f6nde gelen isimleri kendi tecr\u00fcbelerini aktar\u0131yor. Zirvenin d\u00fcn \u00f6\u011fleden sonraki konferanslar\u0131ndan biri olan \u2018S\u0131n\u0131rlar\u0131 kald\u0131ran sosyal medya\u2019, TEDx Amsterdam Kurucusu ve The Founder Institute ba\u015f Dikkat Y\u00f6neticisi Jim Stolze\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131n ard\u0131ndan \u2018Sosyal medyada varolma ve yeni i\u015f modelleri\u2019 adl\u0131 bir panelle devam etti. \u201c\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn gelecekteki ba\u015far\u0131s\u0131 ona verdi\u011finiz \u2018dikkat\u2019leRead More Sosyal medya bedava reklam alan\u0131 de\u011fil","og_url":"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/","og_site_name":"Jim Stolze","article_published_time":"2011-10-05T19:56:17+00:00","article_modified_time":"2018-03-30T20:03:43+00:00","author":"jimstolze","twitter_card":"summary_large_image","twitter_site":"@jimstolze","twitter_misc":{"Geschreven door":"jimstolze","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/#article","isPartOf":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/"},"author":{"name":"jimstolze","@id":"https:\/\/www.jimstolze.nl\/weblog\/#\/schema\/person\/b617fc4807beb42c03f2979c0dabd665"},"headline":"Sosyal medya bedava reklam alan\u0131 de\u011fil","datePublished":"2011-10-05T19:56:17+00:00","dateModified":"2018-03-30T20:03:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/"},"wordCount":348,"publisher":{"@id":"https:\/\/www.jimstolze.nl\/weblog\/#\/schema\/person\/8b6c679556a5d2732b241ad2c9d43012"},"keywords":["advertising","istanbul","social media"],"articleSection":["turkish"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/","url":"https:\/\/www.jimstolze.nl\/weblog\/2011\/10\/05\/sosyal-medya-bedava-reklam-alani-degil\/","name":"Sosyal medya bedava reklam alan\u0131 de\u011fil - 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