{"id":3899,"date":"2012-12-18T11:20:59","date_gmt":"2012-12-18T09:20:59","guid":{"rendered":"http:\/\/www.jimstolze.nl\/weblog\/?p=3899"},"modified":"2016-06-23T09:55:05","modified_gmt":"2016-06-23T07:55:05","slug":"facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2012\/12\/18\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\/","title":{"rendered":"Facebook-sovelluskehitys ja markkinointi sosiaalisessa mediassa"},"content":{"rendered":"

Internetalan menestynyt yritt\u00e4j\u00e4 Jim Stolze<\/a> on esitt\u00e4nyt, ett\u00e4 tuotteen menestys on riippuvainen tuotteen ansaitsemasta huomiosta ja markkinoijien tulisi keskitty\u00e4 enemm\u00e4n sosiaalisen median markkinoinnin yhteydess\u00e4 sen ker\u00e4\u00e4m\u00e4\u00e4n huomioon (ROAan) kuin rahalliseen tuottoon (ROIhin). Vallitsevan groundswellin aikana t\u00e4m\u00e4 on varmasti totta. ROA on kuitenkin vain k\u00e4site ja ajattelumalli, jolla sosiaalisen median markkinoinnin kannattavuuden mittausta tulisi l\u00e4hesty\u00e4. Kun sosiaalisen median markkinointikampanjan her\u00e4tt\u00e4m\u00e4\u00e4 huomiota eli ROAa mitataan, puhutaan usein konversioista.<\/p>\n

\"jim-doha\"<\/p>\n

Kuvasta voidaan todeta, ett\u00e4 konversiot ovat yksi yleisimmist\u00e4 sosiaalisen median markkinointikampanjoiden
\nkvantitatiivisista tilastoinnin kohteista.<\/p>\n

Konversioprosentilla tarkoitetaan yleens\u00e4 sit\u00e4 prosentuaalista osaa kuluttajista, joka on kaikista markkinointikampanjalle altistuneista kuluttajista muuttunut maksaviksi asiakkaiksi. Konversioprosentin m\u00e4\u00e4ritelm\u00e4 on kuitenkin sovellettavissa markkinointikampanjasta riippuen, ja itse tilastoitu asiakkaan ostotoimenpide voidaan korvata mill\u00e4 tahansa muulla kuluttaja-aktiviteetilla, jonka suorittaminen koetaan markkinointikampanjan tavoitteen t\u00e4yttymisen\u00e4.<\/p>\n

Sandro Gelmi
\nMetropolia Ammattikorkeakoulu
\nInsin\u00f6\u00f6ri (AMK)<\/p>\n","protected":false},"excerpt":{"rendered":"

Internetalan menestynyt yritt\u00e4j\u00e4 Jim Stolze on esitt\u00e4nyt, ett\u00e4 tuotteen menestys on riippuvainen tuotteen ansaitsemasta huomiosta ja markkinoijien tulisi keskitty\u00e4 enemm\u00e4n sosiaalisen median markkinoinnin yhteydess\u00e4 sen ker\u00e4\u00e4m\u00e4\u00e4n huomioon (ROAan) kuin rahalliseen tuottoon (ROIhin). Vallitsevan groundswellin aikana t\u00e4m\u00e4 on varmasti totta. ROA on kuitenkin vain k\u00e4site ja ajattelumalli, jolla sosiaalisen median markkinoinnin kannattavuuden mittausta tulisi l\u00e4hesty\u00e4. Kun sosiaalisen median markkinointikampanjan her\u00e4tt\u00e4m\u00e4\u00e4 huomiota eli ROAa mitataan, puhutaan<\/p>\n

Read More Facebook-sovelluskehitys ja markkinointi sosiaalisessa mediassa<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[997,161],"tags":[999,1001,177,949],"class_list":["post-3899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finnish","category-social-media","tag-finland","tag-helsinki","tag-roi","tag-social-media","thumb-large"],"yoast_head":"\nFacebook-sovelluskehitys ja markkinointi sosiaalisessa mediassa - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2012\/12\/18\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook-sovelluskehitys ja markkinointi sosiaalisessa mediassa - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Internetalan menestynyt yritt\u00e4j\u00e4 Jim Stolze on esitt\u00e4nyt, ett\u00e4 tuotteen menestys on riippuvainen tuotteen ansaitsemasta huomiosta ja markkinoijien tulisi keskitty\u00e4 enemm\u00e4n sosiaalisen median markkinoinnin yhteydess\u00e4 sen ker\u00e4\u00e4m\u00e4\u00e4n huomioon (ROAan) kuin rahalliseen tuottoon (ROIhin). 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Kun sosiaalisen median markkinointikampanjan her\u00e4tt\u00e4m\u00e4\u00e4 huomiota eli ROAa mitataan, puhutaanRead More Facebook-sovelluskehitys ja markkinointi sosiaalisessa mediassa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimstolze.nl\/weblog\/2012\/12\/18\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\/\" \/>\n<meta property=\"og:site_name\" content=\"Jim Stolze\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-18T09:20:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-23T07:55:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jimstolze.nl\/weblog\/wp-content\/uploads\/2012\/12\/facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jimstolze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@jimstolze\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"jimstolze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2012\\\/12\\\/18\\\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2012\\\/12\\\/18\\\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\\\/\"},\"author\":{\"name\":\"jimstolze\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\"},\"headline\":\"Facebook-sovelluskehitys ja markkinointi sosiaalisessa mediassa\",\"datePublished\":\"2012-12-18T09:20:59+00:00\",\"dateModified\":\"2016-06-23T07:55:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2012\\\/12\\\/18\\\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\\\/\"},\"wordCount\":144,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2012\\\/12\\\/18\\\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/facebook.jpg\",\"keywords\":[\"finland\",\"helsinki\",\"roi\",\"social media\"],\"articleSection\":[\"finnish\",\"social media\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2012\\\/12\\\/18\\\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\\\/\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2012\\\/12\\\/18\\\/facebook-sovelluskehitys-ja-markkinointi-sosiaalisessa-mediassa\\\/\",\"name\":\"Facebook-sovelluskehitys ja markkinointi sosiaalisessa mediassa - 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