{"id":2395,"date":"2011-09-05T15:19:43","date_gmt":"2011-09-05T13:19:43","guid":{"rendered":"http:\/\/www.jimstolze.nl\/weblog\/?p=2395"},"modified":"2018-09-19T20:48:32","modified_gmt":"2018-09-19T18:48:32","slug":"manuscripta-luister-naar-je-lezers","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2011\/09\/05\/manuscripta-luister-naar-je-lezers\/","title":{"rendered":"Manuscripta: luister naar je lezers"},"content":{"rendered":"<p>Vanmorgen had ik de eer om te mogen spreken op <a href=\"http:\/\/www.manuscripta.nl\">Manuscripta<\/a>, de jaarlijkse opening van het boekenseizoen. In de zaal professionals uit de boekenbranche, verkopers, uitgevers, schrijvers en natuurlijk boekenliefhebbers. <\/p>\n<p>Mijn boodschap was uiteraard dat het boekenvak fantastische producten maakt, maar volop vergeet dat we van een producteconomie naar een <a href=\"http:\/\/twitter.com\/#!\/MarijnMarijn\/status\/110660039550840832\">aandachtseconomie<\/a> zijn overgegaan. Om dit punt te onderstrepen heb een experiment gedaan: mijn lezing bestond voor 100% uit tweets van mijn lezers. Dit om te illustreren hoe de boekenwereld teveel met <em>boeken<\/em> bezig is, daar waar ze eigenlijk met <em>lezers<\/em> bezig zouden moeten zijn:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/9137254\" width=\"590\" height=\"425\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<p>Met dank aan alle mensen die over <a href=\"http:\/\/uitverkocht.nu\">Uitverkocht<\/a> hebben getwitterd \ud83d\ude42   Zonder hen had ik ook deze presentatie niet kunnen maken!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanmorgen had ik de eer om te mogen spreken op Manuscripta, de jaarlijkse opening van het boekenseizoen. In de zaal professionals uit de boekenbranche, verkopers, uitgevers, schrijvers en natuurlijk boekenliefhebbers. Mijn boodschap was uiteraard dat het boekenvak fantastische producten maakt, maar volop vergeet dat we van een producteconomie naar een aandachtseconomie zijn overgegaan. Om dit punt te onderstrepen heb een experiment gedaan: mijn lezing<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2011\/09\/05\/manuscripta-luister-naar-je-lezers\/\">Read More <span class=\"screen-reader-text\">Manuscripta: luister naar je lezers<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[819,638],"tags":[291,690,739,689,691,779],"class_list":["post-2395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boekenclub","category-uitverkocht","tag-boeken","tag-elspeet","tag-events","tag-lezers","tag-manuscripta","tag-uitverkocht","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manuscripta: luister naar je lezers - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2011\/09\/05\/manuscripta-luister-naar-je-lezers\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manuscripta: luister naar je lezers - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Vanmorgen had ik de eer om te mogen spreken op Manuscripta, de jaarlijkse opening van het boekenseizoen. In de zaal professionals uit de boekenbranche, verkopers, uitgevers, schrijvers en natuurlijk boekenliefhebbers. Mijn boodschap was uiteraard dat het boekenvak fantastische producten maakt, maar volop vergeet dat we van een producteconomie naar een aandachtseconomie zijn overgegaan. Om dit punt te onderstrepen heb een experiment gedaan: mijn lezingRead More Manuscripta: luister naar je lezers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimstolze.nl\/weblog\/2011\/09\/05\/manuscripta-luister-naar-je-lezers\/\" \/>\n<meta property=\"og:site_name\" content=\"Jim Stolze\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-05T13:19:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-19T18:48:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jimstolze.nl\/weblog\/wp-content\/uploads\/2011\/09\/mathijs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jimstolze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@jimstolze\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"jimstolze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/09\\\/05\\\/manuscripta-luister-naar-je-lezers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/09\\\/05\\\/manuscripta-luister-naar-je-lezers\\\/\"},\"author\":{\"name\":\"jimstolze\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\"},\"headline\":\"Manuscripta: luister naar je lezers\",\"datePublished\":\"2011-09-05T13:19:43+00:00\",\"dateModified\":\"2018-09-19T18:48:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/09\\\/05\\\/manuscripta-luister-naar-je-lezers\\\/\"},\"wordCount\":119,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/09\\\/05\\\/manuscripta-luister-naar-je-lezers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/mathijs.jpg\",\"keywords\":[\"boeken\",\"elspeet\",\"events\",\"lezers\",\"manuscripta\",\"uitverkocht\"],\"articleSection\":[\"boeken\",\"uitverkocht\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/09\\\/05\\\/manuscripta-luister-naar-je-lezers\\\/\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/09\\\/05\\\/manuscripta-luister-naar-je-lezers\\\/\",\"name\":\"Manuscripta: luister naar je lezers - 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