{"id":2261,"date":"2011-03-31T16:11:39","date_gmt":"2011-03-31T14:11:39","guid":{"rendered":"http:\/\/www.jimstolze.nl\/weblog\/?p=2261"},"modified":"2018-05-09T21:16:38","modified_gmt":"2018-05-09T19:16:38","slug":"return-on-attention","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2011\/03\/31\/return-on-attention\/","title":{"rendered":"Return on Attention"},"content":{"rendered":"<p>Afgelopen maandag gaf ik een lezing op een bijeenkomst voor HR-professionals. Onder de noemer het groot <a href=\"http:\/\/www.hrdictee.nl\/programma\/\">HR-dictee<\/a> wisselden sprekers en aanwezigen idee\u00ebn uit over de verschillende generaties die op dit moment de werkvloer delen. Voor mij sprak Dr. Lidewey Van der Sluis (Nyenrode Business Universiteit). Zij is hoogleraar strategisch talentmanagement en Lidewey eindigde haar presentatie met een pleidooi voor rendament op talent in plaats van te focusen op &#8220;return on investment&#8221; (ROI).<\/p>\n<p>Mijn lezing bestond uit twee delen. Ten eerste beschreef ik hoe verschillende generaties naar (human) resources hebben gekeken en hoe we in de huidige tijd eigenlijk zouden moeten spreker over &#8216;<a href=\"http:\/\/twitter.com\/karinhusslage\/statuses\/52763010892185600\">we sources<\/a>&#8216;. Het tweede deel ging over de aandachtseconomie. Laat ik vooral verwijzen naar het interview dat recent op Frankwatching stond. Daarin leg ik al uit dat ROI niet genoeg is, dat we vooral naar <a href=\"http:\/\/sync.nl\/hoera-voor-de-aandachtseconomie\/\">Return on Attention<\/a> moeten kijken.<\/p>\n<p><iframe loading=\"lazy\" width=\"880\" height=\"495\" src=\"https:\/\/www.youtube.com\/embed\/Wh9VjmrEKRs?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afgelopen maandag gaf ik een lezing op een bijeenkomst voor HR-professionals. Onder de noemer het groot HR-dictee wisselden sprekers en aanwezigen idee\u00ebn uit over de verschillende generaties die op dit moment de werkvloer delen. Voor mij sprak Dr. Lidewey Van der Sluis (Nyenrode Business Universiteit). Zij is hoogleraar strategisch talentmanagement en Lidewey eindigde haar presentatie met een pleidooi voor rendament op talent in plaats<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2011\/03\/31\/return-on-attention\/\">Read More <span class=\"screen-reader-text\">Return on Attention<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[638,223],"tags":[479,480,663,662,661,779],"class_list":["post-2261","post","type-post","status-publish","format-standard","hentry","category-uitverkocht","category-video","tag-aandacht","tag-attention","tag-frankwatchting","tag-mwg","tag-roa","tag-uitverkocht","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Return on Attention - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2011\/03\/31\/return-on-attention\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return on Attention - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"Afgelopen maandag gaf ik een lezing op een bijeenkomst voor HR-professionals. Onder de noemer het groot HR-dictee wisselden sprekers en aanwezigen idee\u00ebn uit over de verschillende generaties die op dit moment de werkvloer delen. Voor mij sprak Dr. Lidewey Van der Sluis (Nyenrode Business Universiteit). Zij is hoogleraar strategisch talentmanagement en Lidewey eindigde haar presentatie met een pleidooi voor rendament op talent in plaatsRead More Return on Attention\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimstolze.nl\/weblog\/2011\/03\/31\/return-on-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"Jim Stolze\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-31T14:11:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-09T19:16:38+00:00\" \/>\n<meta name=\"author\" content=\"jimstolze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@jimstolze\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"jimstolze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/03\\\/31\\\/return-on-attention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/03\\\/31\\\/return-on-attention\\\/\"},\"author\":{\"name\":\"jimstolze\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\"},\"headline\":\"Return on Attention\",\"datePublished\":\"2011-03-31T14:11:39+00:00\",\"dateModified\":\"2018-05-09T19:16:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/03\\\/31\\\/return-on-attention\\\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"keywords\":[\"aandacht\",\"attention\",\"frankwatchting\",\"mwg\",\"roa\",\"uitverkocht\"],\"articleSection\":[\"uitverkocht\",\"video\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/03\\\/31\\\/return-on-attention\\\/\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2011\\\/03\\\/31\\\/return-on-attention\\\/\",\"name\":\"Return on Attention - 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