{"id":1834,"date":"2009-12-27T15:28:37","date_gmt":"2009-12-27T13:28:37","guid":{"rendered":"http:\/\/www.jimstolze.nl\/weblog\/?p=1834"},"modified":"2016-04-03T22:38:38","modified_gmt":"2016-04-03T20:38:38","slug":"when-twitter-turned-mainstream","status":"publish","type":"post","link":"https:\/\/www.jimstolze.nl\/weblog\/2009\/12\/27\/when-twitter-turned-mainstream\/","title":{"rendered":"When Twitter turned mainstream (actually on 9 December 2009)"},"content":{"rendered":"<p>A few years ago I had the pleasure of spending some time with <a href=\"http:\/\/www.flickr.com\/photos\/toscani\/1412129242\/\">Biz Stone<\/a>, one of the founders of <a href=\"http:\/\/twitter.com\/jimstolze\">Twitter<\/a>. In 2007 his biggest concern appeared to be hardware: &#8220;How can we keep on growing like this when everytime we plug in another machine the website is down?&#8221;<\/p>\n<p><a href=\"http:\/\/moby.to\/8e9wpt\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/img.mobypicture.com\/60536c5368bf6d9c5acb984353030af5_view.jpg\" alt=\"The moment when Twitter got mainstream.\" style=\"float: right; margin-left: 12px; width: 200px\" \/><\/a>Few years later it&#8217;s amazing to see how fast the website has grown and how little downtime their is nowadays. A series of smart moves (among them: buying summize.com instead of building their own search application) later, Twitter seems to have shifted from &#8220;What are you doing&#8221; to &#8220;What&#8217;s happening&#8221;. <\/p>\n<p>My guess is that this is the result of Twitter becoming mainstream. It used to be a tool for modern -look at me-marketeers, but it&#8217;s becoming more and more a tool for civil reporting. Thus, the question: &#8220;what&#8217;s happening?&#8221; can be easily answered -in realtime- on Twitter.<\/p>\n<blockquote><p><em>That&#8217;s why I like to state that Twitter became mainstream on 9 December 2009, the moment they changed from What Are You Doing to What&#8217;s Happening.<\/em><\/p><\/blockquote>\n<p>When I was at <a href=\"http:\/\/www.ted.com\/talks\/evan_williams_on_listening_to_twitter_users.html\">TED<\/a> earlier this year in Long Beach, the other founder (Evan Willliams) gave this presentation. Which eventually lead to even <a href=\"http:\/\/twitter.com\/TEDchris\/status\/5902358887\">Chris Anderson<\/a> becoming a heavy twitter-user!<\/p>\n<p><object width=\"446\" height=\"326\"><param name=\"movie\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\"><\/param><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"bgColor\" value=\"#ffffff\"><\/param><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/EvanWilliams_2009-medium.flv&#038;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/EvanWilliams-2009.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=473&#038;introDuration=16500&#038;adDuration=4000&#038;postAdDuration=2000&#038;adKeys=talk=evan_williams_on_listening_to_twitter_users;year=2009;theme=tales_of_invention;theme=words_about_words;theme=what_s_next_in_tech;theme=not_business_as_usual;theme=speaking_at_ted2009;event=TED2009;&#038;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><embed src=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" pluginspace=\"http:\/\/www.macromedia.com\/go\/getflashplayer\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" bgColor=\"#ffffff\" width=\"446\" height=\"326\" allowFullScreen=\"true\" flashvars=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/EvanWilliams_2009-medium.flv&#038;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/EvanWilliams-2009.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=473&#038;introDuration=16500&#038;adDuration=4000&#038;postAdDuration=2000&#038;adKeys=talk=evan_williams_on_listening_to_twitter_users;year=2009;theme=tales_of_invention;theme=words_about_words;theme=what_s_next_in_tech;theme=not_business_as_usual;theme=speaking_at_ted2009;event=TED2009;\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago I had the pleasure of spending some time with Biz Stone, one of the founders of Twitter. In 2007 his biggest concern appeared to be hardware: &#8220;How can we keep on growing like this when everytime we plug in another machine the website is down?&#8221; Few years later it&#8217;s amazing to see how fast the website has grown and how<\/p>\n<p class=\"link-more\"><a class=\"more-link\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2009\/12\/27\/when-twitter-turned-mainstream\/\">Read More <span class=\"screen-reader-text\">When Twitter turned mainstream (actually on 9 December 2009)<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[492,157,151],"tags":[571,234,196],"class_list":["post-1834","post","type-post","status-publish","format-standard","hentry","category-english","category-tools","category-trends","tag-bizstone","tag-ted","tag-twitter","thumb-large"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Twitter turned mainstream (actually on 9 December 2009) - Jim Stolze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimstolze.nl\/weblog\/2009\/12\/27\/when-twitter-turned-mainstream\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Twitter turned mainstream (actually on 9 December 2009) - Jim Stolze\" \/>\n<meta property=\"og:description\" content=\"A few years ago I had the pleasure of spending some time with Biz Stone, one of the founders of Twitter. In 2007 his biggest concern appeared to be hardware: &#8220;How can we keep on growing like this when everytime we plug in another machine the website is down?&#8221; Few years later it&#8217;s amazing to see how fast the website has grown and howRead More When Twitter turned mainstream (actually on 9 December 2009)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimstolze.nl\/weblog\/2009\/12\/27\/when-twitter-turned-mainstream\/\" \/>\n<meta property=\"og:site_name\" content=\"Jim Stolze\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-27T13:28:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-03T20:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/img.mobypicture.com\/60536c5368bf6d9c5acb984353030af5_view.jpg\" \/>\n<meta name=\"author\" content=\"jimstolze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@jimstolze\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"jimstolze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2009\\\/12\\\/27\\\/when-twitter-turned-mainstream\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2009\\\/12\\\/27\\\/when-twitter-turned-mainstream\\\/\"},\"author\":{\"name\":\"jimstolze\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/b617fc4807beb42c03f2979c0dabd665\"},\"headline\":\"When Twitter turned mainstream (actually on 9 December 2009)\",\"datePublished\":\"2009-12-27T13:28:37+00:00\",\"dateModified\":\"2016-04-03T20:38:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2009\\\/12\\\/27\\\/when-twitter-turned-mainstream\\\/\"},\"wordCount\":213,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/#\\\/schema\\\/person\\\/8b6c679556a5d2732b241ad2c9d43012\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2009\\\/12\\\/27\\\/when-twitter-turned-mainstream\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/img.mobypicture.com\\\/60536c5368bf6d9c5acb984353030af5_view.jpg\",\"keywords\":[\"bizstone\",\"ted\",\"twitter\"],\"articleSection\":[\"english\",\"tools\",\"trends\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2009\\\/12\\\/27\\\/when-twitter-turned-mainstream\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2009\\\/12\\\/27\\\/when-twitter-turned-mainstream\\\/\",\"url\":\"https:\\\/\\\/www.jimstolze.nl\\\/weblog\\\/2009\\\/12\\\/27\\\/when-twitter-turned-mainstream\\\/\",\"name\":\"When Twitter turned mainstream (actually on 9 December 2009) - 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