1.0Jim Stolzehttps://www.jimstolze.nl/weblogEvolutie van de marketeer - Jim Stolzerich600338<blockquote class="wp-embedded-content" data-secret="EFREVzSf4K"><a href="https://www.jimstolze.nl/weblog/2008/06/27/marketing-evolution/">Evolutie van de marketeer</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.jimstolze.nl/weblog/2008/06/27/marketing-evolution/embed/#?secret=EFREVzSf4K" width="600" height="338" title="“Evolutie van de marketeer” — Jim Stolze" data-secret="EFREVzSf4K" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Op dit weblog heb ik het vaak over de veranderde consument en de manier waarop media hierop zouden moeten inspelen. Tijdens de NationaleMarketingdag sprak Joris van Heukelom echter over de regiseurs van deze verandering: de marketeer. Op dit moment zijn er twee typen marketeers werkzaam: Henk en Pim. Henk vertegenwoordigt de oude garde voor wie televisie en onderbrekingsreclame heilig zijn. Pim is de nieuweRead Morehttp://farm4.static.flickr.com/3227/2614743821_025535e739.jpg