Featured Posts

Dansende robots, verhalen uit de favela's en WittemanDansende robots, verhalen uit de favela's en Witteman Afgelopen vrijdag was de vierde editie van TEDxAmsterdam. Terwijl de gasten zich 's-avonds prima vermaakten tijdens de afterparty zat ik in de televisiestudio bij Pauw & Witteman. Hieronder een kort fragment....

Read more

The story behind an opening videoThe story behind an opening video A lot of people asked me about this spectacular video. Let me just give you a little history and then let the second video speak for itself. I had worked with the agency We Are Pi before. They were...

Read more

Nederland InnoveertNederland Innoveert Afgelopen week maakte de Innovation Union Scoreboard bekend dat Nederland was gestegen naar plek nummer 5 op de lijst met meest innovatieve economieën in de Europese Unie. Uit dit onderzoek kwam naar...

Read more

Let's Rock The RidderzaalLet's Rock The Ridderzaal "Op dit moment -ergens in Nederland- zit iemand met een 3D printer te knutselen aan een apparaatje dat ons leven kan veranderen. We kunnen het ons niet veroorloven dat hij/zij de garage niet uitkomt of...

Read more

Cadeautje bij het Financieel DagbladCadeautje bij het Financieel Dagblad Leuke actie van het FD vandaag. In de papieren krant een kleine voorpublicatie van Uitverkocht met daarbij de uitnodiging om in hun nieuwe kiosk het hoofdstuk over Schaarste -gratis- te downloaden. Op...

Read more

The story behind an opening video

Posted on 24-04-2012 in categories ted.com, video

1

A lot of people asked me about this spectacular video. Let me just give you a little history and then let the second video speak for itself.

I had worked with the agency We Are Pi before. They were the ones who came up with the brilliant idea to work together with the National Ballet and create the opening of TEDxAmsterdam with a human brain.

So, when I faced the challenge of bringing some creative glue to the TEDxSummit in Doha, I didn’t hesitate for a second and asked We Are Pi if they wanted to do it all again. And -lucky for us- they said yes!

The briefing was simple: “Can you show that amazing things can happen when people come together”.

For me, that is what TEDx is all about. Nothing more, nothing less. And one thing led to another and before we knew it Alex, Jamie, Rick and Barney had come up with another brilliant concept and got this all star team from Paris on board and filmed their “human arabesque”.

Believe me, what you see is what really happened. No special effects, no photoshop. Or as Rick put it: “No smoke, just mirrors”. Don’t believe it? Please watch “the making of” and get the whole story.

Related articles

 

Comments (1)

Wow Jim, I’m blown away. The level of creativity is amazing, thank you for sharing.

Write a comment